YOUR NEXT CO-FOUNDER ISN’T HUMAN
Why Generative AI Will Either Replace You or Make You Unstoppable.
The battlefield has shifted. It’s no longer man vs. man — it’s man with machine vs. man without.
Generative AI isn’t a “nice to have” anymore. It’s a ruthless separator of winners and losers. If you’re still treating it like a toy or a trend, you’re already a ghost walking. The ones who understand it, integrate it, and amplify themselves through it will dominate the next decade. The rest will drown in irrelevance.
Let’s kill the daydream: AI isn’t coming for your intern’s job — it’s coming for your seat at the table. McKinsey reports that by 2030, 70% of companies will be using some form of AI for at least one business process. Translation: the “old school” CEO who thinks charisma alone will save them is about to get curb-stomped by a founder armed with an AI ops team that never sleeps, never eats, and never misses a meeting.
Look at Jasper.ai — a company that practically invented a new industry: AI content generation for business. Started in 2021, they hit $100M ARR in 18 months. No venture capital dependence. No endless excuses. They plugged into the machine and sprinted while others were still writing LinkedIn posts about “hustle culture.” That’s the killshot. Use AI to scale with speed and precision no human team can touch.
Generative AI isn’t just doing tasks faster — it’s thinking differently. It’s breaking your assumptions. It’s showing you 100 product ideas in 5 minutes, or customer personas you didn’t even know existed. If you’re still thinking AI is about faster email writing, you’re mistaking a nuclear bomb for a paperclip.
How to Win:
Marry It, Don’t Date It: AI isn’t an experiment. It’s a co-founder now. Integrate it into your ops, your product, your strategy — everything.
Train It Like a Wolfhound: Garbage in, garbage out. Feed your AI real data, sharp prompts, and continuous feedback. Make it smarter than your competitors’ entire team.
Deploy Fast, Fail Faster: Speed beats perfection. Launch AI-powered experiments weekly. Kill what doesn’t work. Scale what does. Velocity is the real flex now.
Bottom line: If you treat AI like a threat, it will be. If you treat it like an unkillable partner, you’ll be the one stacking bodies while the competition is still Googling “how to use ChatGPT.” The future isn’t about fighting AI — it’s about fighting with AI at your side, guns blazing. Adapt or get deleted. Your call.
Steve Brazell, Founder of Hitman Inc., Competition Removal®
