Truth Serum
For more than three decades, Steve Brazell has guided Fortune 500 companies, emerging startups, CEOs, ultra-high-net-worth individuals, and global celebrities in building dominant brands, navigating transformative change, and neutralizing reputation threats before they escalate. Truth Serum is the unfiltered, no-holds-barred blog that delivers concise, decisive clarity on the ideas and strategies that matter most.
“Hands down the most attentive, enthusiastic and brilliant partner we’ve worked with on any campaign.”
— Time Inc.
navigate change
Steve Brazell delivers precision intelligence on brand dominance, reputation armor, culture warfare, and more. No noise. Just the intel that decides who wins.
“Don’t send a rabbit to kill a fox.”
— Steve Brazell, CEO, Hitman Inc.
Steve Brazell
Steve Brazell is Founder and CEO of Hitman Inc., the original Competition Removal® firm and one of the world’s most effective brand-risk and reputation-management companies.
For more than three decades, he has built dominant brands, neutralized existential reputation threats, and delivered decisive competitive advantage for Fortune 100 corporations including IBM, Intel, Microsoft, The Walt Disney Company, and Warner Bros; sovereign wealth institutions such as the Public Investment Fund of Saudi Arabia and Misk Foundation; as well as global public figures and ultra-high-net-worth leaders who operate with zero tolerance for failure.
Core Disciplines
Brand Strategy, Brand Growth, and Brand Value Creation
Reputation Risk Management and Crisis Containment
Competitive Intelligence and Counter-Intelligence
Leadership Intelligence Under Pressure
Culture Architecture and High-Performance Teams
Political Positioning and Narrative Control
Steve is the creator of Whetstone®, built on Limelight®, the world’s first patent-pending online brand accelerator. Together, they power more than 153,000 founders, CEOs, and executives with AI-driven strategies that have increased earnings by 25%, improved startup survival rates by 30%, and delivered durable market positioning.
He also designed Hitman Ops™, a mobile command system for real-time competitive, reputational, and psychological decision-making.
Steve is the author of Shock & Awe (forthcoming, 2026), Clear! The Simple Guide to Keeping Your Business Alive and Kicking, and The Hitman’s Guide to Competition Removal. He is a contributor to Replication: The Art and Science of Franchising Your Business, a former contributor to Men’s Health, and was named one of Esquire’s “45 Under 45 Professional Men.”
A top one-percent global keynote speaker, Steve addresses audiences on brand dominance, reputation defense, competitive intelligence, AI strategy, persuasion, sales acceleration, and leadership under fire.
He is fluent in Japanese, trained in body language, influence, and martial strategy, and actively serves as a private-equity strategic advisor, interim CEO, and angel investor.
As visionary CEO of Fullbridge, Steve is weaponizing AI and human-centered learning to empower 400,000+ professionals with High-Performance Skills and Performance Intelligence (PQ) via breakthrough programs, and enterprise solutions—turning knowledge into unstoppable execution.
Truth Serum is where Steve publishes unfiltered intelligence on brand strategy, reputation risk, competitive removal, leadership under pressure, culture warfare, political positioning, and the future of power.
SteveBrazell.com | YourHitman.com | Fullbridge.com
#CompetitionRemoval #ReputationRisk #CompetitiveIntelligence
“Get inside the mind of this branding guru and learn how to dominate your competition once and for all.”
— Keyshawn Johnson | Super Bowl Champion | ESPN